5 Digital Transformation Trends for 2021

2020 was a year that changed our lives forever, and one that we will never forget. COVID-19 caused previously unfathomable business disruption around the world. Employees were asked to work from home, governments requested many sectors to close their doors and, most importantly, many lives were lost.

As a result of the global pandemic, many businesses have had to reassess their operational processes and adapt to ever-changing situations and scenarios, at speed, just to survive. This has brought digital transformation to the forefront of many businesses’ strategies, with increasing demand on IT departments to deliver projects that improve customer experiences and operational efficiency.

1. Using analytics to transform customer experiences.

Customer experience is set to become one of the most important differentiators in 2021, therefore, understanding your customers expectations and behaviours will be key to an organisation’s success.

Most businesses will have multiple systems, across many departments, all holding important data relating to their customers. Customer Support, Finance, Sales and Marketing departments will all interact with customers at some point during the customer lifecycle and record that data.

Integrating and unifying data across all these systems is vital to create a single view of the customer, to analyse and identify any areas of weakness or signals that need acting upon. To ensure success in this area it is also vital to ensure data quality across all systems.

How PhixFlow can help

PhixFlow has a hugely powerful analytics engine that enables data to be consumed from multiple sources, analysed, enriched using business rules and deliver in the desired format e.g., a file, a databased update or presented in an application available across an organisation.

Make use of PhixFlow’s extensive library of analytic functions or write your own to uncover deep insights into your data and guide decisions.

Data quality issues can be automatically identified and corrected without human intervention or present exceptions to your teams with defined workflows to guide decisions.

2. Automation is the key to drive innovation.

If 2020 has taught us anything, it has been that the most successful businesses have been the ones that have been innovative in their approach to the challenges that COVID-19 has thrown in their path.

Having the time to innovate is a huge challenge for most businesses, as many employees are already working at capacity. Couple that with the problems of ensuring that workplaces are COVID-secure, means that access to systems and information is limited, due to the amount of employees working from home.

Automating business processes and manual tasks will allow employees to work more efficiently and allow more time to concentrate on innovation.

How PhixFlow can help

As organisations grow, the original, integrated solutions need to expand. With all teams competing for limited IT resources, manual processes and work arounds creep in leading to increasingly repetitive work and non-scalable solutions that lack IT compliance or support for multi-users.

Low-code application platforms like PhixFlow enables the rapid development of business workflows and user applications that automate manual tasks to free up time and increase efficiency.

For more digital transformation trends in 2021, please download a copy of our e-book.